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Did IDC’s 50-50 Marketplace Prediction Hold?
In October 2024, IDC’s FutureScape: Worldwide Future of Industry Ecosystems 2025 Predictions forecast that by 2026, 50% of marketplaces would expand community capabilities, using fair-value monitoring to incent collaboration, and grow their data and application inventory. The other 50% would see participation decline. Two years later, Jeff Hojlo, Research Vice President at IDC, says the […] The post Did IDC’s 50-50 Marketplace Prediction Hold? appeared first on IDC.
The route there looked different from the one the prediction described, and he now expects the next couple of years to land closer to 80-20. Watch the full conversation with IDC’s Jeff Hojlo below, or keep reading for the highlights. Why did IDC call it a 50-50 split? Hojlo ties that appetite for outside data to several pressures: ESG goals and the energy transition, the need to innovate faster with fewer people and thinner skills, customer experience optimization, and the move to software development. As he puts it, “everything is becoming software defined, whether…
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