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This study reframes creativity in the age of generative AI not as an individual trait but as an emergent property of hybrid collectives comprising both humans and algorithms. The research demonstrates that while AI-assisted ideation boosts the novelty of single outputs, it risks narrowing aggregate diversity unless the composition and connectivity of these human-machine groups are carefully managed. Ultimately, the key to preserving cultural richness lies in optimizing the proportions and interactions within these mixed populations rather than viewing AI as a binary helper or hindrance.
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Collective creativity in hybrid societies

arXiv2 min read

arXiv:2609.02620v1 Announce Type: new Abstract: Generative AI is changing how cultural artifacts are created and circulated, and with it our understanding of creativity itself. Researchers disagree about whether these tools enrich or impoverish culture, and we argue that much of that disagreement comes from conflating two distinct components of creativity: novelty, a property of single artifacts, and diversity, a property of populations. We argue further that creativity in the context of generative AI is best understood as a property of hybrid collectives, or populations of interacting people and algorithms, rather than of individuals. AI-assisted ideation reliably raises the novelty of individual output while narrowing diversity in the aggregate, but this is not an inevitable consequence of putting machines in the loop. Because humans and models search in complementary ways, mixed groups can outperform and out-diversify groups of either kind alone, and machine-discovered solutions can enter human culture and persist there. What decides the outcome is composition: which agents are present, in what proportion, and how they are connected. The question is no longer whether AI helps or harms creativity, but which mixtures let individual gains accumulate without eroding collective diversity.

Abstract:Generative AI is changing how cultural artifacts are created and circulated, and with it our understanding of creativity itself. Researchers disagree about whether these tools enrich or impoverish culture, and we argue that much of that disagreement comes from conflating two distinct components of creativity: novelty, a property of single artifacts, and diversity, a property of populations. We argue further that creativity in the context of generative AI is best understood as a property of hybrid collectives, or populations of interacting people and algorithms, rather than of individuals. AI-assisted ideation reliably raises the novelty of individual output while narrowing diversity in the aggregate, but this is not an inevitable consequence of putting machines in the loop. Because humans and models search in complementary ways, mixed groups can outperform and out-diversify groups of either kind alone, and machine-discovered solutions can enter human culture and persist there. What decides the outcome is composition: which agents are present, in what proportion, and how they are connected. The question is no longer whether AI helps or harms creativity, but which mixtures let individual gains accumulate without eroding collective diversity.

Artificial Intelligence (cs.AI); Computers and Society (cs.CY); Multiagent Systems (cs.MA)

arXiv:2609.02620 [cs.AI]

(or arXiv:2609.02620v1 [cs.AI] for this version)

https://doi.org/10.48550/arXiv.2609.02620 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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Full text under the publisher's open licence · 286 words

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