Why does quantum matter? IQM’s marketing asks the question

Emilia Stuart’s career has deliberately sought increasing complexity, a pursuit that led her to IQM where she now markets quantum technology. Immediately tasked with translating complex science for a renewed website, Stuart adopted a direct approach, diving into topics from quantum error correction to QPU entanglement. IQM immediately tasked Emilia Stuart with translating complex quantum technology into accessible content upon her arrival, bypassing a traditional six-month onboarding period and requiring her to contribute from day one. This accelerated integration reflected the dynamic nature…