aiqbench analysis
This investigation reveals that OpenAI's advertising infrastructure utilizes a persistent cross-site cookie to link user activity on third-party advertiser sites directly to specific ChatGPT accounts. While the technical mechanism mirrors standard industry ad tracking, its integration with a foundational AI service introduces significant privacy implications regarding data linkage and consent management within the generative AI ecosystem.
ChatGPT Ad Tracking Cookie Follows Users Across Third-Party Advertiser Websites
OpenAI’s advertising measurement system appears to use a cross-site cookie that can link activity on advertiser websites to a person’s ChatGPT account. The cookie, named __obi, is created. At the same time, a user visits ChatGPT and can later be sent back to OpenAI when that user loads sites running OpenAI’s advertising pixel. The mechanism […] The post ChatGPT Ad Tracking Cookie Follows Users Across Third-Party Advertiser Websites appeared first on Cyber Security News.
OpenAI’s advertising measurement system appears to use a cross-site cookie that can link activity on advertiser websites to a person’s ChatGPT account. The cookie, named __obi, is created. At the same time, a user visits ChatGPT and can later be sent back to OpenAI when that user loads sites running OpenAI’s advertising pixel. The mechanism…
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