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Meta's consumer-focused AI agent Muse represents a strategic divergence from the prevailing industry trend toward enterprise and coding tools, prioritizing personal utility over business applications. However, significant skepticism remains regarding whether users will trust Meta with sensitive data given its core advertising business model, casting doubt on the long-term viability of such consumer-centric agents.

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Can Muse overcome Meta’s trust issues?

TechCrunchSeptember 27, 20267 min read

On Equity, we discussed how Meta's AI announcement managed to steal the spotlight from OpenAI and Anthropic.

Meta’s new AI agent Muse took the spotlight at the company’s annual Connect event, where CEO Mark Zuckerberg made it clear that Facebook’s parent company plans to push AI features everywhere. On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I discussed Meta’s AI announcements seemed to steal the spotlight during a week of new model launches from OpenAI and Anthropic. With other big AI companies focused on coding and enterprise tools, it was a little surprising to see Meta move in the opposite direction, with a consumer focus and a cute, Tamagotchi-style AI device that Meta insists is for adults only. But as Kirsten noted, this could be playing to Meta’s strengths. Sean tried Muse for himself, and while he was pleased that the agent actually found him some unclaimed money, he described the feature as more “a…

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