Bootstrapping Conversational Recommendation Agents At Spotify: Synthetic Data Generation and Self-Improvement Loops

Abstract:Conversational recommendation agents are a new paradigm for content discovery, enabling users to express complex intents through natural language (e.g., "recommend Italian indie artists I haven't heard before"). A central challenge in building such agents is optimizing agent planning -- deciding how to select, sequence, and invoke tools -- particularly in cold-start settings where real user interactions are not yet available. We introduce a pipeline for multi-turn synthetic data generation and a self-improvement loop to address this challenge. The synthetic data pipeline transforms single-turn prompts into realistic multi-turn conversations, enabling systematic evaluation before launch. The self-improvement loop combines variance-based contrastive optimization with iterative refinement through a coding agent, automatically identifying and fixing planning and tool-use errors. Our approach improves quality by +8% on top of a highly optimized manual prompt. The system has been productionized and significantly accelerated iteration cycles for the launch of a conversational recommendation agent at Spotify. Online A/B tests demonstrate its effectiveness, with +14% user listening, +5% increase in weekly active users, and a 5% reduction in skip rate compared to a prior experience supporting only session refinement. This work provides a practical framework for accelerating the development of conversational recommendation agents in industry.

Computation and Language (cs.CL); Artificial Intelligence (cs.AI); Information Retrieval (cs.IR)

arXiv:2609.30297 [cs.CL]

(or arXiv:2609.30297v1 [cs.CL] for this version)

https://doi.org/10.48550/arXiv.2609.30297 Focus to learn more arXiv-issued DOI via DataCite

https://doi.org/10.1145/3773078.3831910 Focus to learn more DOI(s) linking to related resources

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.

Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.

Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.