aiqbench analysis

Booking Holdings CFO Ewout Steenbergen highlights a critical reality for the industry: even massive hyperscalers lack clear ROI metrics for their foundational LLM investments, suggesting that adoption value currently lies in using existing models rather than building proprietary ones. For enterprises, the immediate opportunity is found not in model development but in end-to-end process redesigns that leverage open-source or routed models to control costs while improving internal engineering velocity and customer service efficiency.