Beyond Instagram: Introducing the next generation of social apps

For years, our social media experiences have been dominated by Big Tech players like Meta (Facebook, Instagram, WhatsApp), Google (YouTube), Snapchat, TikTok, and X. But a growing number of startups are taking aim at these giants by building new, often smaller and more personal social networking experiences to connect people with friends, interests, and tighter-knit communities. If you’re looking for a way to extricate yourself from the grip of traditional social media and Big Tech products in general, there are a number of interesting alternatives available. Many of them cater to Gen Z and younger, a group that’s often more willing to build their social networks within new spaces compared to people with well-established networks that sit on aging platforms. Below are some of our favorites, all of which are…