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This research introduces MAR-12, a Vision Language Model framework designed to disentangle overlapping humorous and hateful signals in memes using twelve structured theoretical perspectives. By combining role-aware attention mechanisms with prototype-based classification, the system delivers both high accuracy on standard datasets like PrideMM and Memotion alongside transparent, human-interpretable reasoning for its decisions. The work advances explainable AI by demonstrating how multimodal models can provide context-grounded justifications when humor and harm coexist in visual text.
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Beyond a Joke: Multi-Angle Reasoning for Detecting and Explaining Harmful Humor in Memes

arXiv3 min read

arXiv:2607.15442v1 Announce Type: new Abstract: Internet memes intertwine visual cues, textual content, and cultural context, making them particularly challenging to interpret in scenarios where humor, sarcasm, and harmful intent coexist. These complexities highlight the need for explainable meme understanding systems that can provide reliable and structured reasoning to support both accurate classification and human interpretability. However, existing multimodal classifiers either overlook these interdependencies or provide only limited interpretability. In this paper, we introduce MAR-12, a novel framework that leverages Vision Language Models (VLMs) for meme detection and understanding in settings where humorous and hateful elements may coexist. The framework first interprets each meme through twelve structured perspectives derived from humor and hate theories. It then applies a role-aware soft-gated attention mechanism to learn how much each perspective should contribute, followed by a prototype-based classifier for the final prediction. Finally, explanations are synthesized using both perspective-specific reasoning and learned attention weights, ensuring transparent and context-grounded justifications. We evaluate MAR-12 on the PrideMM and Memotion datasets, where it achieves up to 80.3% accuracy for humor detection and 75.9% accuracy for hate detection, outperforming state-of-the-art approaches. Furthermore, both human and GPT-4-based evaluations confirm that MAR-12 produces coherent and persuasive explanations, particularly for memes in which humorous and harmful cues co-occur.

Abstract:Internet memes intertwine visual cues, textual content, and cultural context, making them particularly challenging to interpret in scenarios where humor, sarcasm, and harmful intent coexist. These complexities highlight the need for explainable meme understanding systems that can provide reliable and structured reasoning to support both accurate classification and human interpretability. However, existing multimodal classifiers either overlook these interdependencies or provide only limited interpretability. In this paper, we introduce MAR-12, a novel framework that leverages Vision Language Models (VLMs) for meme detection and understanding in settings where humorous and hateful elements may coexist. The framework first interprets each meme through twelve structured perspectives derived from humor and hate theories. It then applies a role-aware soft-gated attention mechanism to learn how much each perspective should contribute, followed by a prototype-based classifier for the final prediction. Finally, explanations are synthesized using both perspective-specific reasoning and learned attention weights, ensuring transparent and context-grounded justifications. We evaluate MAR-12 on the PrideMM and Memotion datasets, where it achieves up to 80.3% accuracy for humor detection and 75.9% accuracy for hate detection, outperforming state-of-the-art approaches. Furthermore, both human and GPT-4-based evaluations confirm that MAR-12 produces coherent and persuasive explanations, particularly for memes in which humorous and harmful cues co-occur.

Artificial Intelligence (cs.AI)

arXiv:2607.15442 [cs.AI]

(or arXiv:2607.15442v1 [cs.AI] for this version)

https://doi.org/10.48550/arXiv.2607.15442 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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Full text under the publisher's open licence · 296 words

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