B2B commerce is more than self-service ordering. Here’s how to think bigger and grow revenue.

As B2B organizations matured through digital transformations, the goal of digital commerce was too often stated as simply “self-service”. While enabling buyers to order without sales rep involvement is a good goal, B2B commerce is much bigger than just automating a few steps or taking an order. In fact, focusing solely on reorder portals has hindered real growth for B2B organizations. The upside of self-service goes beyond efficiency. When reps aren’t spending their days on small, routine orders, they can go after bigger deals that do more to increase your bottom line. Instead of relegating your B2B…