AWS’ Colleen Aubrey: Stop inventing new AI metrics — it’s your business metrics that matter

There isn’t a business or information technology leader today who doesn’t have artificial intelligence at the top of their priority list. The challenge for most organizations is deciding what to measure and how to determine whether an AI initiative was successful. To better understand how customers should approach AI metrics, I spoke with Colleen Aubrey from Amazon Web Services Inc,, who has some deep experience in this area. As senior vice president of Applied AI Solutions at AWS and a member of Amazon’s S-team, she builds on that foundation with lessons from 20-plus years at Amazon, where she built customer-facing products for millions of sellers and advertisers. The playbook she drew from that experience gives enterprises a practical path to move out of AI pilot purgatory, and it starts with throwing out the AI return-on-investment slide. She argues that understanding AI ROI requires thinking in terms of business metrics. “I worry that people start trying to come up with new metrics to measure the impact of AI, but…