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Apple will let EU apps use less-alarming tracking-consent screens

TechCrunchSeptember 17, 20262 min read

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how they ask users for tracking consent.

As a result of a multi-year antitrust probe by Germany’s federal competition regulator and others, Apple has agreed to modify the requirements for apps on its platforms that ask for consent to track the user across other apps or websites. Regulators said this system,…

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