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Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

TechCrunchSeptember 9, 20264 min read

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

Apple CEO John Ternus wants you to know that the iPhone isn’t going anywhere. Ternus threw his weight behind the venerable device on Wednesday during his first keynote as CEO, placing it firmly at the center of Apple’s product strategy for the AI era. “There’s no product in the world better designed to be your intelligent personal hub than iPhone,” he said. This contrasts with the approach taken by former CEO Tim Cook, who tried time and again to convince…

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