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This acquisition marks AppDirect's strategic shift from general commerce automation to deploying advanced generative AI avatars for direct customer engagement and support. By integrating Soul Machines' technology, the platform aims to scale human-like interactions that can handle complex sales and service tasks autonomously. This move signals a broader industry trend where businesses are prioritizing practical, deployable AI interfaces over experimental pilots.

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AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses

SiliconANGLESeptember 28, 20263 min read

AppDirect Inc., the cloud-based business commerce platform and marketplace provider, today announced it acquired Soul Machines Ltd., an artificial intelligence human-like avatar experience provider, to expand the company’s ability to deploy interactive experiences for sales, advisers, support and services. As more organizations move beyond experimenting with AI, many are looking for ways to use the […] The post AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses appeared first on SiliconANGLE.

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