Amazon October Prime Day 2026 is coming: Everything we know so far (dates, times, and more)

Amazon’s October Prime Day is officially returning: The two-day fall sale will run from Tuesday, Oct. 6, through Wednesday, Oct. 7 this year. Formally called Prime Big Deal Days, the sale kicks off the unofficial start to the holiday shopping season. ZDNET has already been tracking early deals, and we’ll continue monitoring all-time low prices and significant price drops on categories our editors test and love. Here’s everything you need to know to save the most. October Prime Day is the popular colloquial term for Amazon’s annual fall shopping event, formally titled “Prime Big Deal Days.” The event is typically held in October, similar to the retailer’s flagship summer Prime Day event. When is the Prime Big Deal Days sale? In 2026, the Prime Big Deal Days sale will run from Oct. 6-7. Unlike the summer Prime Day event, it will only last two days, not four. When does Prime Day end? The sale begins at 12:01 a.m. PDT on Oct. 6, and runs through 12:01 a.m. PDT on Oct. 7, or about 3:00 a.m. EST if you’re…