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Relay's shutdown highlights the volatility in early-stage AI startups focused on workflow automation, yet it underscores a strategic shift as talent and product expertise migrate directly back into major platforms like Chrome. This transition suggests that significant future advancements in browser-based agent collaboration may stem from former startup founders rejoining industry giants rather than independent ventures surviving alone.

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AI automation startup Relay shuts down, staff joins Google’s Chrome team

TechCrunchAugust 17, 20262 min read

"We have some really ambitious plans to help you work with AI in Chrome to get things done, and I’ll have more to share soon," Jacob Bank, Relay founder and CEO, said.

Relay, an AI-powered workflow automation tool that was launched in 2021 with the goal of becoming the new Zapier, is shutting down, and some of its staff — including its top executive — are joining Google’s Chrome team. Jacob Bank, Relay’s founder and CEO,…

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