Study: AI to Help Southeast Asia's Digital Economy Reach $368 Billion

A group of researchers says that amid rising prices and unstable demand, artificial intelligence (AI) is helping the Southeast Asian digital economy maintain strong growth. A report from Google, Temasek Holdings, and Bain & Company projects that online spending in the region will grow by about 17% this year to reach $368 billion, a slight slowdown compared to last year. Although weak economic growth and high inflation are dampening consumer demand across sectors from e-commerce to tourism, local digital companies have leveraged AI to more precisely reach consumers and drive spending.