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Adobe is integrating multiple generative models directly into the Premiere timeline, allowing editors to generate context-aware clips without leaving their workflow. This update shifts the focus from model availability to seamless operational integration, streamlining how professionals utilize AI for video and audio production.

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Adobe is trying to make its AI generators idiot-proof in Premiere

The VergeSeptember 8, 20262 min read

Suspenseful clock ticking… as you wait for AI to take your job. | Image: Adobe Adobe is overhauling how editors interact with AI in its Premiere professional video editing software. Its new Generative Media tool makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline. The generators themselves aren't entirely new; the big change is how easily you can access them without breaking your workflow. Instead of jumping between browsers or external apps to find missing B-roll or audio elements, editors can now highlight an empty gap on the video or audio track and generate context-aware, fully editable clips without leaving the project. Editors can choose from multip … Read the full story at The Verge.

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