Even If My Company Is Still Small, Can It Get Coverage from 36Kr?

When it comes to media coverage, many founders may have this concern: The company was just founded, the team has only a few people, the product is still being refined, there has been no large-scale funding, and there are no particularly impressive revenue figures. Is a project like this really suitable for submission to the media? In fact, whether a startup deserves attention does not depend entirely on its size. A company that has been around for many years may have already developed a mature business model, while a newly launched startup may be exploring a new technological direction or addressing a market need that has not yet been fully met. If attention is paid only to company size and existing achievements, it is easy to overlook the emerging forces that are still growing. A good project does not have to wait until it is big to appear At different stages of startup development, projects have different highlights. Early-stage teams may have an innovative idea worth exploring and be working to move technology from the lab to a product. Startups may have just completed their first product and begun looking for real application scenarios. Companies that have already entered the market may have made new progress in their business model, product iteration, or market expansion. These things cannot always be measured by funding amounts or revenue scale, but they can reflect a project's direction, capabilities, and actual progress. For startup teams, the important thing is not to package themselves as a "big company," but to let the outside world understand what the project is actually doing and what makes it worth watching. 36Kr Project Recommendations Are Not Limited to Established Companies 36Kr's "Project Recommendations" program is open for submissions from startup projects at all development stages. Whether in hard tech, AI, robotics, enterprise services, or consumer, healthcare, or advanced manufacturing, any project with real products, technology, or business progress can be submitted. Projects do not need to have reached a specific funding round, and there is no uniform threshold for company size. We focus more on whether the project itself is genuine, whether it has actual progress, and whether it has content worth reporting. After submitting materials, projects will enter a unified review process. Projects that pass the review and meet publication requirements will have the opportunity to receive free coverage and exposure from 36Kr. Of course, open submission does not mean every project will pass the review. Project authenticity, content quality, and actual value remain important criteria for evaluation. Your Project May Be at a Stage Worth Introducing Entrepreneurship is not only about moments of glory after success. From an initial idea, to a finished product, to gradually finding a market, every stage