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AliExpress Overseas Double 11 Day One: Brand+ Transactions Up Over 200%
36Kr1 min read
36Kr learned that the overseas Double 11 shopping festival officially kicked off on November 1. Data from AliExpress, Alibaba's cross-border e-commerce platform, showed that on the first day, compared with the same day last year, Brand+ transactions on AliExpress surged more than 200%, with penetration exceeding 50%, and a batch of new brands surpassed the million-dollar mark.
Read the full article at 36Kr