positioning-messaging-framework
De la autor
Create sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.
Instalare
npx skills add growthack88/growth-marketing-os --skill positioning-messaging-framework -a claude-code
Se instalează în .claude/skills/positioning-messaging-framework/ · Fiecare comandă descarcă skill-ul direct de pe GitHub cu utilitarul open source skills.
Identic octet cu octet cu commit-ul scanat, cu licența depozitului și un fișier SOURCE.txt.
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Verificări de siguranță pe SKILL.md
- Conține text ascuns (caractere invizibile, comentarii lungi sau blocuri codificate)Mediu
De ce 75
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Skill-uri similare
Cele mai apropiate de acesta prin ce fac și când sunt folosite.
- positioning-messagingliqiongyu/lenny_skills_plusCreate a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value prop, copy set).Altele★ 52
- positioningmatteotitta/repo-structure-in-houseDevelops B2B SaaS positioning from your ICP, competitor and win-loss evidence. Maps what buyers compare you to, chooses between leading with a category or a problem, picks a primary and secondary anchor and up to three defensible differentiators, lays out 2 to 4 worked positioning options with a comparison canvas so you can decide, then locks the chosen one and tests it (clarity ladder, guarantee test). Triggers: "positioning", "how do we position", "what category are we in", "how do we differentiate from", "our homepage is confusing", "positioning options". Run before /messaging. Not for taglines or a messaging library (use /messaging).Testare★ 68
- messagingmatteotitta/repo-structure-in-houseBuilds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library", "messaging framework", "value props", "capabilities and benefits", "what are our differentiators in words". Run after /positioning. Not for choosing the position itself (use /positioning).Altele★ 68
- positioning-and-messagingcbrock84/headcountEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.Marketing★ 2.1K
- positioning-workshopdeanpeters/Product-Manager-SkillsRun a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.Altele★ 7.7K
- marketing-strategyLeadMagic/gtm-skillsBuild complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing strategy", "marketing plan", "demand generation", "brand strategy", "marketing budget", "channel strategy", or any marketing planning request.Marketing★ 68
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