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Zepto's IPO filing highlights a strategic pivot toward high-margin advertising revenue that outpaces core grocery growth, signaling a potential long-term profitability path similar to Amazon's marketplace model. However, the company continues to burn significant cash with losses widening despite rapid order volume expansion, raising critical questions about capital efficiency and the sustainability of its valuation in a competitive Indian quick-commerce landscape. Investors must weigh the success of this diversification strategy against the inherent risks of scaling a loss-making operation in a fiercely contested market.