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This randomized study (N = 576) tests whether embodied conversational AI avatars can shift sustainable product choices and environmental attitudes. Avatars improved immediate product selection over a text chatbot and a no-intervention control, but the four avatar types did not differ significantly from one another. Only the beluga avatar showed a lasting effect in the two-month follow-up, and that result is modest and based on a subset of participants, so it is an early signal rather than an established finding.
Whale You Go Green? Immediate and Longitudinal Effects of Embodied Conversational AI Avatars on Sustainable Behavioral Tendencies and Pro-Environmental Attitudes
arXiv:2610.33191v1 Announce Type: cross Abstract: Embodied conversational AI can be persuasive, but can it motivate people to develop sustainable behavioral tendencies and increase pro-environmental attitudes? We conducted a randomized experiment (N = 576) comparing four embodied avatars--a beluga whale, Greta Thunberg, Emma Watson, and a generic human--with a text chatbot and no-intervention control. All embodied conditions increased immediate sustainable product selection relative to the control (beta = .401-.609, all q <= .0126) and chatbot (beta = .398-.604, all q <= .007), without differing significantly from one another. Only the Beluga condition increased immediate pro-environmental attitudes relative to the control after correction. Among 287 returners assessed two months later, following an intermediate assigned-condition session, Beluga also showed significantly higher pre-booster sustainable product choice compared to the control (beta = .657, q = .0176). Although it did not significantly outperform other embodied agents, these findings establish the immediate potential of nonhuman embodied avatar interfaces as a promising direction for memorable environmental interventions.
Title:Whale You Go Green? Immediate and Longitudinal Effects of Embodied Conversational AI Avatars on Sustainable Behavioral Tendencies and Pro-Environmental Attitudes
Abstract:Embodied conversational AI can be persuasive, but can it motivate people to develop sustainable behavioral tendencies and increase pro-environmental attitudes? We conducted a randomized experiment (N = 576) comparing four embodied avatars--a beluga whale, Greta Thunberg, Emma Watson, and a generic human--with a text chatbot and no-intervention control. All embodied conditions increased immediate sustainable product selection relative to the control (beta = .401-.609, all q <= .0126) and chatbot (beta = .398-.604, all q <= .007), without differing significantly from one another. Only the Beluga condition increased immediate pro-environmental attitudes relative to the control after correction. Among 287 returners assessed two months later, following an intermediate assigned-condition session, Beluga also showed significantly higher pre-booster sustainable product choice compared to the control (beta = .657, q = .0176). Although it did not significantly outperform other embodied agents, these findings establish the immediate potential of nonhuman embodied avatar interfaces as a promising direction for memorable environmental interventions.
Human-Computer Interaction (cs.HC); Artificial Intelligence (cs.AI)
arXiv:2610.33191 [cs.HC]
(or arXiv:2610.33191v1 [cs.HC] for this version)
https://doi.org/10.48550/arXiv.2610.33191 Focus to learn more arXiv-issued DOI via DataCite (pending registration)
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