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This arXiv paper proposes a generative retrieval method for WeChat's search system, combining a new tokenizer for semantic IDs with a reinforcement learning scheme that adds reward signals at multiple levels of the ID hierarchy. The reported gains are modest (about 1.5 to 2.5% on CTR, orders, and conversion in a two-month A/B test) and come from a single platform, so the evidence is strongest for industrial retrieval practitioners. The more transferable ideas are codebook-collapse mitigation and reward-sparsity handling in autoregressive retrieval.
WeGR: Unified Generative Retrieval for Industrial Search Systems in WeChat
arXiv:2610.16979v1 Announce Type: cross Abstract: Generative retrieval (GR) offers a promising paradigm for industrial search by unifying candidate generation within an autoregressive framework. However, its effectiveness is limited by two key challenges. First, existing Semantic ID (SID) tokenizers struggle to incorporate collaborative signals while maintaining effective codebook utilization, limiting their ability to distinguish items and achieve high-quality retrieval. Second, existing reinforcement learning (RL) methods suffer from severe reward sparsity under exact SID matching, leaving many sampled trajectories without effective learning signals and hindering preference optimization. To address these challenges, we propose WeGR, a unified generative retrieval framework consisting of two complementary components. Specifically, the Collaborative and Collapse-free Tokenizer (CoCo-VAE) incorporates query-to-item and item-to-item collaborative signals while mitigating codebook collapse through codebook refresh and complementary regularization, enabling more informative and balanced SID representations. Building upon these SIDs, Dynamic Horizon Policy Optimization (DHPO) progressively expands both reward evaluation and policy optimization horizons, reducing learning difficulty while leveraging behavioral reward signals at different levels of the SID hierarchy, without relying on auxiliary reward models. Extensive offline experiments demonstrate the effectiveness of WeGR in improving retrieval and ranking performance. Moreover, a two-month online A/B test in WeChat E-commerce Search demonstrates relative improvements of 2.539% in orders, 1.508% in click-through rate, and 1.381% in conversion rate, while reducing online CPU and GPU usage by 25.5% and 26.1%, respectively. The system has been successfully deployed across multiple search scenarios in WeChat, serving billions of users, generating tens of millions of PVs daily.
Abstract:Generative retrieval (GR) offers a promising paradigm for industrial search by unifying candidate generation within an autoregressive framework. However, its effectiveness is limited by two key challenges. First, existing Semantic ID (SID) tokenizers struggle to incorporate collaborative signals while maintaining effective codebook utilization, limiting their ability to distinguish items and achieve high-quality retrieval. Second, existing reinforcement learning (RL) methods suffer from severe reward sparsity under exact SID matching, leaving many sampled trajectories without effective learning signals and hindering preference optimization. To address these challenges, we propose WeGR, a unified generative retrieval framework consisting of two complementary components. Specifically, the Collaborative and Collapse-free Tokenizer (CoCo-VAE) incorporates query-to-item and item-to-item collaborative signals while mitigating codebook collapse through codebook refresh and complementary regularization, enabling more informative and balanced SID representations. Building upon these SIDs, Dynamic Horizon Policy Optimization (DHPO) progressively expands both reward evaluation and policy optimization horizons, reducing learning difficulty while leveraging behavioral reward signals at different levels of the SID hierarchy, without relying on auxiliary reward models. Extensive offline experiments demonstrate the effectiveness of WeGR in improving retrieval and ranking performance. Moreover, a two-month online A/B test in WeChat E-commerce Search demonstrates relative improvements of 2.539% in orders, 1.508% in click-through rate, and 1.381% in conversion rate, while reducing online CPU and GPU usage by 25.5% and 26.1%, respectively. The system has been successfully deployed across multiple search scenarios in WeChat, serving billions of users, generating tens of millions of PVs daily.
Information Retrieval (cs.IR); Artificial Intelligence (cs.AI)
arXiv:2610.16979 [cs.IR]
(or arXiv:2610.16979v1 [cs.IR] for this version)
https://doi.org/10.48550/arXiv.2610.16979 Focus to learn more arXiv-issued DOI via DataCite (pending registration)
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