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Universal Music Group's partnership with ElevenLabs represents a significant shift in the commercialization of generative audio, moving beyond simple royalty disputes to active collaboration on creation tools. This deal highlights the industry's pivot toward integrating licensed catalogs directly into AI workflows while attempting to establish new models for artist compensation and rights management. For the tech community, this signals that major content holders are treating AI music generation as a core product category rather than an incidental feature.
Universal Music is launching an AI music platform with ElevenLabs
Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an announcement on Thursday. The record label is developing the platform through a multiyear licensing agreement with ElevenLabs, a company that specializes in AI voice and music generation. Artists can choose whether to participate in UMG and ElevenLabs' upcoming platform, which marks yet another AI deal for the record label. UMG is currently developing an AI music platform with Udio and has struck AI licensing deals with Spotify, Nvidia, and Kla … Read the full story at The Verge.
UMG’s AI music platform will let users create remixes, mashups, and new takes on tracks. UMG’s AI music platform will let users create remixes, mashups, and new takes on tracks.…
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