Twenty Days Later: A Pre-Registered Test of History-Based Forecasts of Brand Mentions in Gemini Answers

Abstract:Counts of which brands a large language model names are useful only if they hold long enough to act on. We test this with a pre-registered replication. The same 162 requests (54 questions in English, Estonian and Finnish about three software categories, four of twelve candidate brands per question, three repeats) were sent to gemini-3.1-pro-preview in three waves within about ten hours on 22 and 23 September 2026, and again on 13 October 2026, 20.3 days after the third wave, with identical request bodies. The plan and its decision rule were frozen, hashed and registered on OSF before the first call. The outcome is a lexical mention label per answer and brand, 648 per wave. The primary forecast, each brand-and-question cell's mention rate over the nine earlier answers, scored Brier 0.0281 and log loss 0.126, against Brier 0.0259 for the six-answer forecast of the 8-hour wave and a registered ceiling of 0.0559. It beat brand history (0.104), the overall rate (0.234) and a constant 0.5 (0.250) on both scores and in all nine question families (exact sign-flip p = 0.0039), so durability holds under the registered rule. A forecast frozen from the first wave alone scored 0.0599, 0.0587 and 0.0604 at horizons of 1.5 hours, 9.6 hours and 20.7 days. Of the 202 cells unanimous in the 8-hour wave, 194 were unchanged at D1 and none reversed. The latest wave alone was nearly as accurate as the pooled history (Brier 0.0292; pooled lower in 5 of 9 families, p = 0.28). Every answer reported the requested model version, and none issued a search query although search was enabled. A blind human check of 96 labels agreed with the rule on 94; both disagreements were adjudicated as rater omissions, so after adjudication the rule matched on 96 of 96. The test covers one model, one interval and twelve known brands, and estimates no decay rate.

11 pages, 3 figures, 5 tables. Pre-registered at this https URL. Data: this https URL

Information Retrieval (cs.IR); Computation and Language (cs.CL)

H.3.3; I.2.7; G.3

arXiv:2610.19608 [cs.IR]

(or arXiv:2610.19608v1 [cs.IR] for this version)

https://doi.org/10.48550/arXiv.2610.19608 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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