The Mind-bending Joyrides That Gave Rise to Tesla

In 2003, Martin Eberhard, a cofounder of Tesla Motors, decided it was time to start wooing investors. To do that, however, he needed an electric car. So he talked to Alan Cocconi and asked if he could borrow the tZero, the revolutionary and blazingly fast electric roadster that Cocconi had built at AC Propulsion. Eberhard’s idea was to drive the tZero up and down Sand Hill Road in the heart of Silicon Valley and do demonstrations for curious entrepreneurs and VCs. Eberhard was joined by Tom Gage, Cocconi’s partner at AC Propulsion, on many of the visits. Like Tesla, AC Propulsion was also seeking investors, but to build a considerably more utilitarian EV. Adapted with permission from The EV Guys: How Caltech Engineers Reinvented the Electric Car, by Charles J. Murray, published by Purdue University Press. In December 2003, Eberhard also proposed a demo at Buck’s of Woodside, a popular restaurant frequented by tech entrepreneurs. At 5 o’clock on any evening, Buck’s probably had more VCs per square foot than any building in the country. Eberhard’s plan was to “show off what a real electric sports car can do,” he wrote in an email to Buck’s owner, Jamis MacNiven. MacNiven happily obliged. In some ways, the tZero was a hit. When a VC would ride shotgun in the car with Eberhard at the wheel, Eberhard would implore them to touch the dashboard. As they reached forward, he’d punch the accelerator. As the car accelerated and the g forces piled up, the VC was literally unable to touch the dashboard. That was how powerful the tZero’s acceleration was, Eberhard would say. Many of the VCs were astounded. Some even questioned whether the car was really electric. Many owned Ferraris or Lamborghinis. They knew sports cars—but this? They could never have imagined it was possible to do this with an electric drivetrain. On December 13, 2003, Martin Eberhard brought AC Propulsion’s tZero electric roadster [yellow] to Buck’s of Woodside, a popular hangout for entrepreneurs and venture capitalists. Next to the tZero is a Scion xB, which AC Propulsion’s principals thought they could turn into a mass-market electric vehicle.Martin Eberhard Still, the demo at Buck’s garnered little investor interest—with one exception. Google cofounders Sergey Brin and Larry Page were both at Buck’s that day, and they told Gage they knew an individual whose funds were liquid, as he’d recently sold his stake in a startup. What’s more, this individual liked fast cars. The man’s name was Elon Musk. Elon Musk, Meet the tZero In 2004, it wasn’t apparent to anyone that Elon Musk had a future in the auto industry. He was notable for cofounding PayPal, which he then sold to eBay in 2002 for a whopping US $1.5 billion. He had already launched Space Exploration Technologies Corp., or SpaceX, with the stated goal of paving the way to a sustainable colony on Mars. Musk did love fast cars. He owned a million-dollar silver McLaren F1, one of only 64 road-going F1s in the world, as well as a 400-horsepower BMW M5 sports car and a 1967 XK-E Series 1 Jaguar roadster. But he’d never expressed an interest in building cars or starting an auto company, at least not publicly. Elon Musk was photographed in 2008 at Tesla’s headquarters, then in San Carlos, Calif., around the time when Tesla’s Roadster was being delivered to its first customers.Patrick Tehan/MediaNews Group/Bay Area News/Getty Images Still, Musk’s affinity for fast cars made it almost impossible for him to ignore an email from Gage on 21 January 2004. “Sergey Brin and JB Straubel both suggested you might be interested in driving our tZero electric sports car,” Gage wrote. (Straubel was the young Stanford engineering graduate who would later serve as Tesla’s chief technology officer.) “The tZero goes quite well,” the email continued. “We ran it against a Viper last Monday and it won four of five sprints on a 1/8th of a mile track. I lost one because I was carrying a 300-pound cameraman. Do you have time for me to bring it by?” Musk quickly replied. “Sure, I would really enjoy seeing it. Don’t think it could beat my McLaren (yet) though I’m in town Feb 2nd through 4th.” “Hmm, a McLaren, boy that would be a feather in my cap,” Gage wrote back. “I can have it there on Feb. 4.” Two of the principals behind AC Propulsion were businessman Tom Gage, left, and engineering genius Alan Cocconi.Left: Tom Gage; Right: Alec Brooks The emails marked the beginning of Musk’s involvement in electric cars and in the auto industry. Gage drove the car to SpaceX headquarters, a warehouse in El Segundo, Calif., about 30 kilometers southwest of Los Angeles. In Musk’s cubicle in the “office” portion of the warehouse, Gage made his pitch. There was a void in the market, he said. GM had abandoned the EV1. Toyota, Honda, Ford, and Chrysler were shutting down their electric car programs. California’s zero-emission vehicle (ZEV) rules, which mandated the sale of increasing numbers of vehicles with no tailpipe emissions, had be

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