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The article critically evaluates the current limitations of generative video models in Hollywood, noting that while early outputs often resemble low-quality "slop," recent experimental projects demonstrate viable workflows where human artists leverage these tools to create cohesive cinema. It highlights a shift away from relying on vanilla AI for full production toward hybrid approaches that mitigate visual inconsistencies and maintain artistic integrity.
The future of Hollywood isn’t feeding prompts into vanilla gen AI models
Concept art from Dear Upstairs Neighbors that used to train custom builds of Google’s Veo and Imagen models. | Image: Google DeepMind For all the noise that's been made about how generative AI is poised to revolutionize the filmmaking industry, there haven't really been any projects created with the technology that felt like the sort of entertainment people would pay to see. Most AI firms' video models are still only capable of churning out short bursts of visually inconsistent footage. And some of Hollywood's biggest AI partnerships have suddenly evaporated in ways that make it seem like studios might not be able to rely on the new technology coming out of Silicon Valley. For the most part, short-form video slop appears to be the only thing that major production houses ar … Read the full story at The Verge.
For all the noise that’s been made about how generative AI is poised to revolutionize the filmmaking industry, there haven’t really been any projects created with the technology that felt like the sort of entertainment people would pay to see. Most AI firms’ video models are still only capable of churning out short bursts of visually inconsistent footage. And some of Hollywood’s biggest AI partnerships have suddenly evaporated in ways that make it seem like studios might not be able to rely on the new technology coming out of Silicon Valley. For the most part, short-form video slop appears to be the only thing that major production houses are capable of cooking up with gen AI. But that could change if studios take notes…
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