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South Korea's record $400M+ fine against Coupang signals a significant shift in cross-border data compliance, highlighting that U.S.-based firms are increasingly subject to strict foreign penalties for breaches. This case underscores the growing regulatory risk for global retailers operating in Asia, where enforcement mechanisms are closing the gap previously exploited by American companies. For tech leaders, this reinforces the necessity of robust, localized data governance strategies to mitigate escalating international liability.