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This article focuses on the evolution of recommendation systems within social media platforms where AI is used to personalize user feeds based on direct input rather than purely opaque black-box models. While it discusses specific product features from Threads and Instagram, the core subject matter remains centered on machine learning applications in content curation and algorithmic transparency.
Social media’s next evolution: user-controlled algorithms
Social media feeds are becoming more customizable as platforms like Threads, Instagram, and TikTok introduce tools that let users directly influence the algorithms powering their recommendations.
For years, social media giants controlled what users saw in their feeds. While people could follow accounts, like posts or hide content they didn’t enjoy, recommendation algorithms controlled what was shown to them. Now, social platforms are handing over some of their power by allowing users to personalize their algorithms with the help of AI. Beyond traditional “Not Interested” buttons, apps like Threads, Instagram, and TikTok have begun introducing…
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