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Snap's latest push centers on "Specs Intelligence," an anticipatory AI system intended to integrate the hardware into a broader digital ecosystem by leveraging user data from connected devices like iPhones and Macs. While the underlying hardware remains expensive and niche, the strategic pivot toward embedding generative AI capabilities marks a significant shift in the company's attempt to define a viable purpose for consumer AR wearables.
Snap tries to make the case again for its $2,200 smart glasses
Since Specs' debut earlier this year, Snap has clearly been looking for an opportunity to explain why the smart glasses deserve to exist.
When Snap debuted its long-awaited smart glasses, Specs, earlier this year, the reveal was not only underwhelming but a genuine disaster. The glasses — which cost a whopping $2200 and are vaguely reminiscent of scuba gear — inspired jeers online and calls for the company’s CEO, Evan Spiegel, to resign. The company’s stock subsequently nosedived. Since then, Snap has clearly been looking for an opportunity to explain why Specs — a heavy, expensive piece of hardware that most casual consumers will probably…
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