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This paper proposes shifting group recommendation systems from static algorithms toward agentic workflows powered by Generative AI, where chat-based interactions facilitate collective decision-making. By leveraging modern LLMs to mediate human discussion and synthesize preferences in real-time, this approach aims to bridge the gap between academic theory and practical adoption of collaborative tools. The core contribution lies in redefining system architecture around conversational agents rather than traditional preference aggregation methods.
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Rethinking Group Recommender Systems in the Era of Generative AI: From One-Shot Recommendations to Agentic Group Decision Support

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arXiv:2507.00535v2 Announce Type: replace-cross Abstract: More than twenty-five years ago, first ideas were developed on how to design a system that can provide recommendations to groups of users instead of individual users. Since then, a rich variety of algorithmic proposals were published, e.g., on how to acquire individual preferences, how to aggregate them, and how to generate recommendations for groups of users. However, despite the rich literature on the topic, barely any examples of real-world group recommender systems can be found. This lets us question common assumptions in academic research, in particular regarding communication processes in a group and how recommendation-supported decisions are made. In this essay, we argue that these common assumptions and corresponding system designs often may not match the needs or expectations of users. We thus call for a reorientation in this research area, leveraging the capabilities of modern Generative AI assistants like ChatGPT. Specifically, as one promising future direction, we envision group recommender systems to be systems where human group members interact in a chat and an AI-based group recommendation agent assists the decision-making process in an agentic way. Ultimately, this shall lead to a more natural group decision-making environment and finally to wider adoption of group recommendation systems in practice.

Abstract:More than twenty-five years ago, first ideas were developed on how to design a system that can provide recommendations to groups of users instead of individual users. Since then, a rich variety of algorithmic proposals were published, e.g., on how to acquire individual preferences, how to aggregate them, and how to generate recommendations for groups of users. However, despite the rich literature on the topic, barely any examples of real-world group recommender systems can be found. This lets us question common assumptions in academic research, in particular regarding communication processes in a group and how recommendation-supported decisions are made. In this essay, we argue that these common assumptions and corresponding system designs often may not match the needs or expectations of users. We thus call for a reorientation in this research area, leveraging the capabilities of modern Generative AI assistants like ChatGPT. Specifically, as one promising future direction, we envision group recommender systems to be systems where human group members interact in a chat and an AI-based group recommendation agent assists the decision-making process in an agentic way. Ultimately, this shall lead to a more natural group decision-making environment and finally to wider adoption of group recommendation systems in practice.

Information Retrieval (cs.IR); Artificial Intelligence (cs.AI)

arXiv:2507.00535 [cs.IR]

(or arXiv:2507.00535v2 [cs.IR] for this version)

https://doi.org/10.48550/arXiv.2507.00535 Focus to learn more arXiv-issued DOI via DataCite

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