Personal Salience: Highlighting Is Social, but Individuality Lives in Selection

Abstract:Social highlighters let people mark passages that matter to them. We ask how much of an individual is recoverable from these naturalistic traces, using a co-readership identity control (the same document highlighted by many users) that holds document and topic fixed and asks whether a person's own history predicts their marks better than another reader's does. We separate generic salience (structure), crowd salience (what others marked), and personal salience (the individual residual). First, highlighting is social: which sentences you mark is predicted far better by the crowd than by structure or by a personal model, and even a well-estimated crowd, an information-privileged baseline that sees others' marks on the same document, beats a frontier LLM twin built from your other-document history; the within-document personal signal is at most a whisper (own-vs-other gap +0.017 by an embedding scorer, small but significant). Second, in sharp contrast, individuality lives in selection: asked which of the already-salient passages are yours, your own history is a strong, leakage-free predictor (gap +0.14). A topic decomposition shows this is largely stable thematic preference: it shrinks ~6-8x against a topically-matched peer, and a thin residual cannot be separated from finer topic. The non-obvious part is an asymmetry: under the same scorer the individual signal is ~6-8x weaker in salience than in selection. Methodologically, naive history-conditioning evaluations leak (the target's own marks enter the profile in ~42% of pairs, inflating personal scores by up to +0.15 AP) and small crowds overstate personalization; our results are leakage-free, use a dense crowd, and a model-matched control. Highlights carry a genuine individual signature, but a thin layer over a strong shared one, surfacing far more in which salient things a person selects than in what is salient.

Information Retrieval (cs.IR); Computation and Language (cs.CL); Human-Computer Interaction (cs.HC); Social and Information Networks (cs.SI)

arXiv:2606.09024 [cs.IR]

(or arXiv:2606.09024v1 [cs.IR] for this version)

https://doi.org/10.48550/arXiv.2606.09024 Focus to learn more arXiv-issued DOI via DataCite (pending registration)

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