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OpenAI's decision to introduce ads on free and Go tiers in India marks a strategic pivot toward monetization as it prepares for a potential IPO, shifting focus from pure user acquisition to revenue diversification in a high-volume market. This move signals that ad-supported AI models are becoming a viable primary business model, especially where subscription penetration remains limited by price sensitivity.
OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
OpenAI has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.
It seems there is no escaping the ad industry. OpenAI said on Thursday that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. The move comes after the company changed its terms of service earlier this…
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