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OpenAI is pivoting from standalone experiments like Sora to a unified "super app" strategy designed to convert free users into paying customers for high-value tools such as Codex. This shift aims to boost profitability and compete directly with Anthropic by integrating AI agents directly into the core ChatGPT interface. The move signals a strategic focus on monetization and business utility over experimental standalone features.
OpenAI is still working on that ‘super app’

"Chat is dead" — at least, according to a senior OpenAI employee.
OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks — one that will serve…
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