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Midjourney's acquisition of Co-Star signals a strategic pivot toward leveraging generative AI for personalized content generation beyond visual media, specifically targeting horoscope and compatibility text synthesis. This move highlights the industry trend where advanced LLMs are being applied to niche domains like astrology by integrating them with existing user communities on platforms like Discord. The integration also offers Midjourney an opportunity to develop a standalone consumer application using its acquired engineering talent.
Midjourney acquired the astrology app Co-Star

The AI lab Midjourney continues to expand its purview beyond image and video generation.
Midjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social…
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