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The discontinuation of the "Copilot Plus PC" branding signals a strategic pivot as ubiquitous local AI capabilities render the specific marketing label obsolete. This shift reflects an industry-wide transition where foundational AI hardware is becoming standard across devices rather than a differentiating feature for a select subset. The focus is now moving toward more advanced implementations, such as Nvidia-backed chips and refined local AI experiences, rather than maintaining a legacy tier designation.
Microsoft is killing off the ‘Copilot Plus PC’ brand
Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead. Windows Central's Zac Bowden reports that even though the new 12-inch Microsoft Surface Pro and 13-inch Surface Laptop technically meet the system requirements for a Copilot Plus PC, Microsoft is not calling them by that name anymore. "These are not called Copilot Plus PCs," Microsoft Surface CVP Brett Ostrom told the publication. Kedar Kondap, Qualcomm's SVP … Read the full story at The Verge.
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Remember when Microsoft wanted…
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