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Meta's AI agent, Muse, has secured product-market fit with over 10 million users, demonstrating strong retention and high-value agentic shopping transactions that exceed industry averages. The company now prioritizes scaling this revenue-generating model while leveraging secure virtual machine infrastructure to protect user data during sensitive financial interactions. This shift signals a strategic pivot toward monetizing AI agents through commerce rather than traditional advertising or subscription fees.
Meta says Muse has over 10M users, with shopping a top activity
Meta Muse users are adopting the app for shopping and personal productivity, the company said during its Q3 earnings call. The AI app now has over 10M users.
Meta said during its third-quarter earnings call on Wednesday that its AI app Muse has been adopted by more than 10 million users, confirming estimates released earlier this week by market intelligence firm Sensor Tower. But it is how people are using it, and how much they’re spending that has caught CEO Mark Zuckerberg’s attention. Zuckerberg said about 25% of people…
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