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Massachusetts has unanimously advanced a Consumer Data Privacy Act that prohibits the sale of precise location data and grants residents rights to access and delete their information held by large tech entities. Targeting companies processing data for over 100,000 consumers, the legislation aims to close a regulatory gap in the U.S. by restricting data brokers from monetizing sensitive geolocation and biometric markers without explicit user consent. This move reinforces a growing state-level patchwork of privacy laws that directly impacts business models reliant on selling granular user data to third parties.