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This research proposes LIGE-GR, a framework that transitions mature industrial recommender systems from itemwise ranking to listwise generation without requiring a complete system rebuild. By leveraging the structural similarities between language generation and recommendation sequences, the method achieves measurable improvements in user engagement metrics like time spent while maintaining compatibility with existing infrastructure. The study validates this approach on major short-video platforms, demonstrating that integrating generative paradigms into established pipelines is technically feasible and yields tangible performance gains.
LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era
arXiv:2609.18148v1 Announce Type: new Abstract: The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate sequence-level generation and optimization from the LLM paradigm into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system based on itemwise recommendation toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.
arXiv:2609.18148 (cs)
Abstract:The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate sequence-level generation and optimization from the LLM paradigm into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system based on itemwise recommendation toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.
Machine Learning (cs.LG); Information Retrieval (cs.IR)
arXiv:2609.18148 [cs.LG]
(or arXiv:2609.18148v1 [cs.LG] for this version)
https://doi.org/10.48550/arXiv.2609.18148 arXiv-issued DOI via DataCite (pending registration)
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