JD Procurement Manager: JD to Open Up All Categories in This Year's Major Sales Event, Launch 'Spend More, Get More Back' and Other Discount Promotions

36Kr learned that JD procurement manager Zuo Qi posted today that during the major sales period, reports targeting JD emerged. He questioned the reasonableness of related articles landing on trending lists, arguing that a traffic platform was behind it. Zuo noted that the reports surfaced on the same day JD launched its 11.11 kickoff event, and that JD will open up all categories this year and roll out discount promotions such as 'Spend More, Get More Back.' He said JD will focus on user experience and affordable prices, and believes consumers can make their own judgments.