Beijing: Building an Open, Diverse International Dining Ecosystem to Attract Global Premium Brands

36Kr reports that the Beijing Municipal People's Government has issued the 'Beijing Plan for Deepening the Construction of an International Consumption Center City during the 15th Five-Year Period.' The plan highlights building a global culinary hub, advancing the development of an international food capital, and constructing a modern matrix for the catering industry characterized by global convergence, local empowerment, and quality upgrades. It aims to create an open and diverse international dining consumption ecosystem to attract high-quality global brands, enhance the competitiveness of the local catering sector, promote the inheritance and innovation of Beijing cuisine, cultivate distinctive small eateries, and uphold local culinary culture. The plan also calls for developing a matrix of unique IPs with national influence and city identity, continuously creating benchmark events such as the Beijing International Food Festival, and deepening the 'Clean Plate Campaign' to foster new trends in simple, healthy, green, and low-carbon dining.