Shandong: Pioneering 'Embodied AI + Tourism' Applications, Supporting Mountain Scenic Areas in Deploying Hiking Assistance Robots

36Kr reports that the Shandong Provincial Government has issued the "15th Five-Year Plan for the Development of Tourism Industry," which proposes deepening the application of "AI + Tourism," developing new quality productive forces tailored to local conditions, and building an ecosystem for "AI + Tourism." The plan aims to promote the deep integration of AI with Qilu cultural resources, leveraging the Qilu Cultural Large Model and the Confucius Intelligent Large Model technology engines to advance cross-departmental data sharing and fusion. It also calls for dynamic management of Shandong's Culture and Tourism Key Laboratories to focus on breakthroughs in key core technologies such as culture and tourism large models, multimodal interaction, and digital twins, accelerating their conversion and application. The initiative explores the practical implementation of "Embodied AI + Tourism," supporting mountain scenic areas in deploying hiking assistance robots. Additionally, it plans to leverage cultural and tourism technology platforms to create an "AI Travel Assistant" for generating personalized travel recommendations, develop a new model of "AI + Mixed Reality" tour guiding to build ultra-immersive experiences with virtual-real fusion and real-time interaction, support scenic areas in deploying digital human guides, and utilize AI-generated content (AIGC) and 3D printing technology to innovate cultural and creative design and production.