China Daily: Cultivating New Growth Poles in the Event Economy

An article published by China Daily states that revitalizing the event economy and maximizing its benefits hinge on aligning with public demand and addressing industrial gaps, converting stadium enthusiasm into sustainable livelihood dividends and economic growth. The quality of events ultimately depends on whether the public enjoys watching and is willing to participate. Balancing the needs of different groups requires building a multi-tiered event platform. This involves both deepening high-end competitions to forge top-tier international event IPs, enhancing the professionalism and internationalization of professional sports, and polishing China's sports event brand; as well as rooting events in daily life to continuously cultivate popular contests like Village Super League, Village BA, and city marathons, while actively laying out trendy projects favored by youth such as skateboarding, cycling, and BMX. This approach constructs an event system combining high and low tiers that suits all citizens, ensuring professional athletes have venues and ordinary people have a stage.