Seven Departments: Innovate Development of E-commerce Consumer Brands

36Kr reports that the Ministry of Commerce and six other departments have issued a notice on implementing the 'Five Excellent' Action for Quality E-commerce, which proposes innovating the development of e-commerce consumer brands. The initiative aims to accelerate brand building in the e-commerce sector by establishing tiered service systems such as brand libraries and incubation pools to provide systematic support for brand growth. It also calls for deepening the 'Digital Commerce Boosting Agriculture' campaign, promoting high-quality rural e-commerce development, and advancing the 'Internet+' project for getting agricultural products from villages to cities. These efforts will drive e-commerce platforms to improve county-level service facilities and enhance localized service capabilities, increase supply of green, organic, distinctive, superior, and new agricultural products with geographical indications, develop regional public agricultural brands, align with the Agricultural Brand Premium Cultivation Plan, and connect more high-quality source goods directly to consumers. Additionally, the plan continues to deepen digitalization efforts supporting the 'Three Products' action for the consumer goods industry, builds an array of China's famous consumer products, and supports eligible consumer goods manufacturing enterprises in applying for specialized and new technology (SME) status.