Mass Dissolution of Moutai Distributor Associations? Moutai Responds

Recently, rumors circulated in the liquor industry that distributor associations across various regions were being dissolved en masse. After some time, relevant parties finally responded. Multiple media outlets reported on October 10 that staff from Guizhou Moutai Sales Company learned that, in accordance with requirements for standardized construction and operation of social organizations, provincial and regional distributor associations and successor work departments have ceased daily operations. However, relevant representatives stated that the cessation of daily operations for these entities will not affect regional market business; routine market activities such as sales and brand implementation across provinces and regions continue to proceed normally and in an orderly manner. This adjustment reflects Moutai's response to national requirements regarding standardized management of social organizations, representing a systematic review and optimization of related supporting operational mechanisms. Additionally, addressing rumors that Moutai has stopped funding tasting events for distribution channels, representatives from Guizhou Moutai Sales Company clarified that the company has not ceased support for channel market activities. However, it should be noted that as of this report's publication, the official Guizhou Moutai platform has not yet formally issued a public statement regarding this matter.