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The article focuses on Inertia's commercialization of fusion energy through laser systems and fuel-target manufacturing, making quantum technology the central subject rather than an incidental detail. The piece examines the transition from software entrepreneurship to deep tech in the context of grid-scale power generation.
Inertia co-founder Jeff Lawson’s next big bet is fusion: Go inside it at TechCrunch Disrupt 2026
Inertia co-founder and CEO Jeff Lawson joins the Smart Systems Stage at TechCrunch Disrupt 2026. Register now to save up to $200 by September 25.
Jeff Lawson has already helped build a company with more than $4 billion in revenue and 300,000 customers worldwide. After scaling Twilio into a public company, his next challenge reaches well beyond software: bringing fusion power to the grid as co-founder and CEO of Inertia. It’s a striking change in direction. It also raises a question worth exploring: How much of what makes someone a successful software founder…
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