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This article focuses on Boston Dynamics' commercial strategy, specifically the economic viability of its Spot quadruped and Atlas humanoid robots through partnerships with Hyundai Mobis and Intel. The core discussion revolves around scaling manufacturing, reducing costs via custom actuators, and establishing proactive sales motions to transition from prototype to mass deployment. While it touches on business operations, the primary subject is the practical application and industrialization of advanced robotics technologies.
How Boston Dynamics is turning robots into a real business

CFO Amanda McMaster explains how Spot found paying customers and why Hyundai's backing could help Atlas scale.
Good morning. Boston Dynamics has spent years proving that robots can do extraordinary things. Its next challenge is making them economically viable at scale, which takes a sales operation, cost control and reliable deployment. That was the message from Amanda McMaster, Boston Dynamics’ CFO for six years, who served as interim CEO from February until Rohit Prasad took the helm Oct. 7. “Inbound demand at some point dries up,” McMaster told Fortune’s Ellie Austin at the Fortune Most Powerful Women Summit last week. “You need…
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