Hollywood celebs are getting into microdrama apps

Hollywood’s finest — the people accustomed to massive eight-figure checks and exotic movie sets — are now betting on something much smaller: microdramas. Microdramas are short, scripted series designed to be watched on phones. Episodes typically run just a few minutes, and often feature soap opera-style plots, dramatic twists, and cliffhangers designed to keep viewers watching, and often paying, for the next episode. The format took off in China before rapidly gaining traction internationally. Omdia estimates that U.S. revenue…