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‘He can’t run again’: MAGA merch sellers are closing shop and cutting prices. One sold $63 million but now she’s closed three stores

MAGA merch boomed while Trump was on the ballot, but sellers are closing stores, slashing prices, and wondering if their businesses can outlast him.
Richard Kligman didn’t set out to sell President Donald Trump and “Make America Great Again” merch. But Kligman spotted a business opportunity in 2016, when customers began asking for MAGA hats and flags at the Myrtle Beach, South Carolina kite shop he ran with his brother. The duo opened their Trump Super Store in the empty storefront next door in 2018 to keep up with the demand. “You’d have thought I was selling crack,” Kligman jokingly told Fortune. But now he wants out. “You have to read the writing on the wall that as we go into ‘27, it’s definitely going to fall off, and I’d like…
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